We love working with professional athletes. Matt Jones is a British redbull team slopestyle rider. He was given the opportunity to design his own signature series sunglass for Sungod.
The aim of this campaign was to increase the awareness of the Sungod brand amongst mountain bikers and specifically fans of Matt.
The aim of this campaign was to increase the awareness of the Sungod brand amongst mountain bikers and specifically fans of Matt and also to show Sungod off as an inclusive brand that works closely with its Pro Athletes.
The campaign included both Video and Photo content. We produced a 1 minute video in multiple aspect ratios to use across all social media channels. We also produced a 15 second teaser version for Instagram stories and facebook ads. To accompany this video content we had to deliver 10 to 15 photos including action and life style that they could use for marketing purposes.
The shoot happed at a slightly unfortunate time as the trail we had planned to film Matt riding on hadn’t actually opened for the season yet. So rather than take a chair lift, we had to hike the trail and use only sections that weren’t covered In snow. It ended up working in our favour as we had the trail to ourselves and could work on sections without the worry of other riders coming flying through.
Matt was a pleasure to work with all day. He was happy to film multiple takes off him twisting and turning down through the berm sections until we were happy we had captured those banger shots.
We look forward to collaborating with him and Sungod again in the future.