VERTICAL
VIDEO
CONTENT
Audiences are consuming more media on their phones than anywhere else. As a platform for viewing branded content or entertainment, this should be considered right at the beginning of any campaign strategy. In the creative industry, it’s essential to stay on top of the trends and make our work as platform specific as possible, no matter what device or aspect ratio required.
The recent trend in 9:16 vertical format has been easy for us to adapt to and has many benifits including extra ‘real estate’ for the viewer, the ability to add a ‘swipe up’ or ‘call to action’ that drive the viewer to a landing page to watch more or purchase something. With more then 75% of online content being viewed on a phone, the vertical format isnt going anywhere soon. Content creators must harness all formats in order to appeal to the chosen audience.